Toys ‘R’ Us Is (Almost) Back — With an ‘Immersive’ Play Experience

If the closure of Toys ‘R’ Us last year had you mourning your childhood hard (not to mention sad for your own kids), you’re far from alone. Which is why the recent news that the toy retailer will be returning after all made us all react like giddy school kids. And now, the wait is almost over: Toys ‘R’ Us Adventure locations will be popping up in various cities across the US next month, providing an innovative play experience for customers of all ages.

According to a press release issued this week, these pop-up stores have been designed as “immersive toy wonderlands” just in time for the holiday season. Translation: There will be toys, there will be games, and, of course, the whole thing will be super Instagram-worthy.

But despite all the newness, there will be one old familiar face in attendance that’ll give you all those nostalgic Toys ‘R’ Us feels: Geoffrey will be there!

“As we focus on bringing a reimagined Toys ‘R’ Us to the United States, we believe this live experience coupled with our new experiential retail stores will attract families from around the world and create a unique opportunity to rediscover the magic of this beloved family brand,” Richard Barry, CEO of Tru Kids, Toys ‘R’ Us’ parent company, said in the press release.

Can’t wait to go?

The Adventure experience kicks off first in late October at just two locations — one in Chicago, at 830 N. Michigan Avenue, and one in Atlanta, at EDENS’ Lenox Marketplace. But then it’ll hit the road, spreading the holiday joy in cities across the US.

At each one, kids and adults can wander through more than a dozen rooms with various “experiences” themed around beloved kids’ characters and brands, like Melissa & Doug, PAW Patrol, and Schleich. There will also be a mix of classic and new state-of-the-art toys to play with, which will make both kids and parents happy.

Wondering if there will be a location near you? Pop in your zip code right here to find out. (Or, if you’re near Atlanta or Chicago, you can sign up for early access!)

Article originally posted by msn.